GLAMMY

The Task: To launch GLAMMY Vanity, create a strong influencer relationship with beauty and makeup personalities that embodied the brand’s voice (Vintage Glam with a touch of sassy, classy, and bad assey). While also validating the luxury cost of products by highlighting their quality.

The Challenge: Positioning the product to be notable and worthy of cost by highlighting the luxury of the product. There is a lot of vanity mirrors on the market and because they are made overseas the cost of competitor’s mirrors was drastically less than what the CEO wanted to sell GLAMMY’s mirrors for.

The Results: Requested brand partnerships with Unexpected Glam Station & GBK Celebrity Lounge at Coachella 2019 for brand launch. Quickly grew brand recognition and social engagement. Curated B2B relationships with Besamé Cosmetics & Cinema Secrets. Strategic influencer relationships with Better Off Red, Rachael Ann Jensen, & Vintage Vandalizm. Also was able to establish nationwide tv and magazine mentions with the help of a PR agency.