VersaDesk

The Task: Rebrand VersaDesk to position it as a leader in the electric standing desk marketplace.

The Challenge: Convey the electric lift feature and American made without being too sales forward with the approach. While also setting the brand apart from its main competitor VariDesk.

The Results:  After completing a total revamp of the website and social channels, created a 360-degree brand awareness marketing campaign. The video that spearheaded this campaign, branded marketing video “Do You Have A Sitty Life?”, became viral and won a Gold W3 for branded video in products and services in 2018. This drove strategic partnerships via Youtube influencers such as Zach’s Tech Turf and tv personalities like Dr. Frank’s Top Tech (who featured VersaDesk in multiple national tv spots, including CES Best Gadgets 2019).  The comedic approach of the video alongside a robust social share campaign spurred a community of standing desk advocates and VersaDesk enthusiasts.